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Hey all! Matt here. I haven’t written much on The Borough, but that is because all the behind the scene website stuff you love so much takes a lot of time and effort, and writing isn’t usually my forte.  However, technology is.

With how important technology is today in our lives there is, for some reason, often a disconnect between technology and the Christian.

With this in mind I am starting a new series on The Borough called “Tech Culture” that will explore the importance and new trends in technology and how they are being used, or should be used, to reach people for Christ. With that, let’s jump in!

An Important Question

How can I help the refugees?

Why can’t women be army rangers?

What does the confederate flag stand for?

How can we overcome prejudice?

Why was there a cuban embargo?

What color is the dress?

How can the world find peace?

Are you born transgender?

How can we rebuild nepal?

What do these questions have in common? They were the most searched for phrases on Google in 2015.

Don’t forget to read the rest of this article after the video.


Hopefully you immediately noticed how deep  all of these questions (minus one) really are, and how Christianity has answers for all of them.

However Christ’s answer is lost, and a big part of this is because Christians are slow to adopt new technologies and use them in innovative ways.

For some reason, there is often a disconnect between #technology and the #Christian. Click To Tweet

Case in point?

When I did a Google Search for “church and technology” the first article that popped up was written in October of 2014. If you scroll down and look at the dates, many are much older than that.

Are there exceptions? Of course, there are several excellent ministries that are using technology in innovative ways, but the majority of Christian Churches, Businesses, Organizations, etc. are dropping the ball in this area.

My point: People are searching the interwebs for websites that can answer these questions, and it isn’t a small few who are looking for answers. Why are Christian websites not a priority of our time, energy, and resources?

A Look at the Stats

I could list a million facts and write for pages on this subject, but this time let’s just focus on just these few:

Photo Credit: kinesisinc.com

Photo Credit: kinesisinc.com

75%!? 75% of users judge you solely based on your website!? and 94% of first impressions are purely design related!?

It would be easy to say, “but that isn’t fair, they don’t know me, us, my business, my organization,” and you would be right.

But the problem here is that 3/4ths of the people that come to your sub-par, thrown together website will never get to know you, because you are not meeting them where they are at.  You are expecting them to do the work. Statistically, 94% of that 3/4ths won’t get past the first page purely if it doesn’t look good.

Now please don’t read this and think, “Maybe I just shouldn’t have a website at all.” That is not at all what I am suggesting. If 75% of people are trying to find you only through the internet, and you aren’t there… well, hopefully the point is obvious.

75% of users judge you solely based on your #website! Click To Tweet

A Change in Attitude

Let’s look at this as if it was the brick and mortar experience: 3 out of 4 people that walk in your door won’t stay purely based on what they discover on their own while looking around, and 94% of those that leave will leave purely because of how your place looks.

But, we know this. When it comes to our buildings we POUR money into them so that they are attractive. We have stands and displays and promotions.

DeathtoStock_Medium6When we invite people into our homes we clean, organize, intentionally display certain things. We spend money on lighting, decor, furniture, organizational products, cleaning products, etc.

So, why do we ignore the digital version? Why do we think nothing of hiring a cleaning service for our building, but balk at the idea of hiring a professional web developer?

When it comes to face to face interaction we need to be warm, inviting, and meet people at their level. We need to find out what questions they are asking and have answers for them. Be ready to adapt to their needs.

So, ultimately, can our websites not only lead to these face to face interactions, but actually be the catalyst that causes them?  Yes.

The question comes down to whether or not we should literally judge a book by it’s cover. The answer is a resounding YES!

Because the point of the cover is to give the potential reader an idea of what the story will be about. The point of your website should be to portray the simple story of your work, and invite others to become invested in the future of that story.

What is that story?

That story is Christ. His redemptive sacrifice for our lives, and the work He has for us through his Church. In generations past the only method of spreading an idea was word of mouth, eventually we had the printing press and ideas spread even faster, today the modern printing press is the internet. Just like the Bible was the first book to be mass produced, Christ’s message needs to be aptly told online through our websites.

As our cities continue to struggle and people search for answers, they go online to look for them. We need to make sure we are there to answer their questions.

——–

I am fighting a moral dilemma, as I want to show you examples of local Christian-based websites that are is much need of attention, but at the same time I don’t want to put down any of my colleagues who are incredibly dedicated to their mission fields, despite their online presence. So, how about this: For a limited time, if you have ANY reservations regarding your current website and would like me to take a look, e-mail me at OnlineForChrist@theboroughonline.com

and I will take some time out of my day to give you some feedback.

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